Transform Lives with Simple, Science-Backed Tools

Leading a team, parenting, or supporting a loved one - guiding growth is powerful yet challenging. With our Seed - Nurture - Root - Framework, we want to give you science-backed strategies and tools to spark change, build momentum, and make it last.

START: Grow Others

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START: Grow Others *

Grow Others Framework

As we all know, growth isn’t always linear; it doesn’t always follow a script or specific phases. Unlike traditional change models that rely on rigid steps or overemphasize planning, the Grow Others Framework offers a toolkit. Our Seed → Nurture → Root framework provides three powerful tools to help others change, and you can start anywhere based on what’s needed most:

The Seed - Nurture - Root Framework for Growth. Helping Others Grow and Change - Science Backed Tools at Coulda Woulda for leaders, parents and humans to learn skills and grow.

  • When you’re supporting someone’s growth, you need strategies that adapt to their situation. With out Grow Others Framework we wamt to give you practical, dynamic ways to spark, sustain, and solidify change. Here are the benefits:

    • No Fixed Path: Unlike linear models (e.g., Stages of Change), this toolkit lets you start anywhere based on immediate needs. If someone needs structure first, begin with Root. If they need a quick win, start with Seed. This reflects the dynamic reality of growth, so you’re never stuck following a rigid script.

    • Action Over Thinking: While frameworks like SMART Goals prioritize planning, this approach focuses on doing first, even before full belief sets in. Small steps (Seed) create momentum that builds confidence after the fact, helping the person you’re guiding see progress without waiting for certainty.

    • Holistic Growth: Many models emphasize just one aspect (e.g., motivation or environment). This framework balances action, emotion, and systems, with a unique focus on identity—helping others become “the kind of person who…” does the new behavior. As a guide, you can address every layer of change.

    • Grounded in Modern Science: Drawing from the latest research (neuroscience, habit formation, motivation science), this approach moves beyond outdated myths like willpower to design lasting change, tailored for real-life application. You’ll have confidence knowing the strategies are backed by evidence.

  • The framework draws from cutting-edge insights in behavior change:

    • Action-First Wins: Neuroscience shows that starting with small actions (Seed) rewires the brain faster than overthinking (Andrew Huberman on neuroplasticity). Doing often precedes believing.

    • Emotion Fuels Change: Positive emotions and personal meaning drive action more than logic alone (Laurie Santos on happiness and motivation science). Nurture taps into this emotional core.

    • Identity & Environment Matter: Lasting habits form when behavior aligns with “who I am” and is supported by surroundings (James Clear, Atomic Habits; Wendy Wood, Good Habits, Bad Habits). Root focuses on these anchors.

    • Social Influence: People mimic those around them, making community and norms powerful for change (Adam Grant on organizational psychology). Root’s social strategies leverage this.

Ready to Help Others Grow?

Belief doesn’t always come first. Sometimes, it’s about doing first, feeling it and believing in it later. Whether you need to spark a beginning, nurture momentum, or root lasting change, start where it feels right.

  • Take the Quiz: “Which Growth Tool Do You Need Most Right Now?”

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Learn the skills to help others change. Framework for Growth and Building the Skills you need - Leadership - Science Backed Tools at Coulda Woulda for leaders, parents and humans.