Make it Stick and Root Change Framework for Change Management Tool to help others change. Framework for Growth. Helping Others Grow and Change - Science Backed Tools at Coulda Woulda for leaders, parents and humans to learn skills and grow.

ROOT-
Make it Stick

After sparking change and building momentum, we want to ensure it lasts. If someone struggles to maintain new habits or risks slipping back, the Root stage is your toolkit to embed growth into their identity and environment. It’s all about shaping surroundings, leveraging social bonds, turning actions into who they are, and being prepared for setbacks.

Four Tools for Root

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Design spaces and systems that make the new behavior the default choice. A supportive setting reduces willpower needs and sustains change effortlessly.

1. Shape The Enviroment

Shape THe Environment

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Shift their self-view from “I do this” to “I am this kind of person,” embedding behavior into who they are. Identity-driven habits stick for the long haul.

2. Make It
Social

Make it Social

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3. Turn Action Into Identity

Use group norms, rituals, and shared practices to reinforce change through belonging. Social ties create accountability and a collective win.

Turn Action Into Identity

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Prepare them for setbacks: Knowing how to get back up and overcome challeges is crucial. Reinforcing their identity as someone who persists.

4. Rise After Falls

Rise After Fall

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WHY ROOT MATTERS

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WHY ROOT MATTERS *

THE POWER OF CONSISTENTY

The Root stage focuses on making growth stick by shaping systems and self-perception, ensuring new behaviors aren’t just temporary. Research shows that environmental design, social support, and identity shifts can increase habit retention by over 60%, turning fleeting efforts into lifelong transformation.