Change Management Tool. Make it Social. Learn the skills to help others change. Framework for Growth and Building the Skills you need - Leadership - Science Backed Tools at Coulda Woulda for leaders, parents and humans.

Make It Social
Root Change
Build Supportive Communities

Change endures when it’s shared with others. "Make It Social" is about leveraging group connections, norms, and shared practices to embed new behaviors into a sense of community and belonging, making growth a collective journey. Let’s build supportive communities that evoke connection and accountability, ensuring their progress sticks over time.

Quick Start Guide – Connect, Align, Strengthen

Making change social means building community and shared accountability through a clear, science-backed process to anchor behaviors in group dynamics. Here is how:

Connect: Start by fostering Relationship Bonds to build trust and emotional ties with others who support or share their goal. Identify or create a group—family, team, or peers—to anchor their journey.
Align: Encourage Shared Norms and Rituals to set group expectations and regular practices that make the behavior a natural part of the community’s identity, reducing resistance through belonging.
Strengthen: Reinforce with Collective Accountability by creating mutual encouragement and visible group progress cues, ensuring the behavior sticks through social reinforcement and shared wins.

Start Make it Social

Make it Social In Action

Here are practical ways to apply this tool across relationships and goals.
Try a micro-challenge today to make growth a shared journey with innovative social strategies.

For Leaders

Common Problem: “My team struggles to sustain new habits or workflows, lacking accountability to maintain change.”

Connect: Foster relationship bonds by pairing a team member with a supportive subgroup or mentor within the team, “Let’s link you with our strategy group for regular brainstorming,” building trust and emotional ties.
Align: Encourage shared norms and rituals by setting a team norm, “We share updates every Monday at 10 AM,” with a quick stand-up ritual to discuss progress, making the behavior a group standard.
Strengthen by reinforcing with collective accountability: Create a shared digital progress board, “Log your weekly win here for all to see,” sparking mutual encouragement and visible group cues. This evokes belonging by making change a team effort.

Micro-Challenge: Connect a team member to a supportive peer or group today (e.g., pair with a mentor), align by setting one shared norm or ritual (e.g., weekly update), and strengthen with a collective accountability cue (e.g., shared progress log) to root the behavior socially.

For Parents

Common Problem: “My child struggles to stick with routines or habits, often feeling alone or unmotivated.”

Connect by fostering relationship bonds: Involve the child in a family effort, “Let’s make bedtime prep a team activity with your sibling,” building emotional ties through shared goals.
Align by encouraging shared norms and rituals: Set a family norm, “We all tidy up after dinner,” with a quick ritual of a group “clean-up song” to make the behavior a household standard.
Strengthen by reinforcing with collective accountability: Use a family chart to track everyone’s contributions, “We’ve all hit 4 days of tidying, great teamwork!” sparking mutual encouragement and visible cues. This evokes belonging by making change a family win.

Micro-Challenge: Connect your child to a family or sibling goal today (e.g., shared routine), align by setting one family norm or ritual (e.g., group tidy-up), and strengthen with a collective accountability cue (e.g. family progress chart) to root the behavior socially.

WHY IT MATTERS

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WHY IT MATTERS *

Social Bonds Boost Commitment: Trust and emotional ties through relationships increase motivation by activating oxytocin, fostering resilience via connection (Social Cognitive and Affective Neuroscience, Eisenberger, 2022).
Shared Norms Drive Compliance: Framing behaviors as group standards leverages conformity, reducing resistance by up to 35% in social settings (Social Influence, Cialdini, 2022).
Rituals Strengthen Habits: Regular group practices enhance habit formation by 25% through repetition and shared meaning (Journal of Behavioral Decision Making, 2022).
Collective Accountability Sustains Effort: Mutual encouragement and visible group progress cues increase persistence by 30-40% via intrinsic rewards (Behavioral Science & Policy, Milkman, 2023).
Shared Joy Amplifies Reward: Celebrating wins together activates stronger neural reward responses, enhancing drive through bonding (Social Cognitive and Affective Neuroscience, Eisenberger, 2022).
Feeling Connection Roots Change: Dan Heath’s Switch (2010) shows evoking belonging motivates the Elephant more than logic. Modern strategies like norms and shared cues help predict sustained success (Barrett on emotion construction, 2017).