About Me

Hi, I’m Julia, founder of Coulda Woulda, mum of two boys, and an HR expert on a mission to help people grow with courage and kindness.

For years, I moved through life on autopilot, believing things were “just how they are” or “how they should be” without questioning them. I wasn’t alone. Early in life, I watched people I loved, and later those I worked with, get stuck in patterns that made them unhappy.

That’s what sparked my curiosity about how we truly grow and change and why we often don’t. It’s rarely a lack of motivation that holds us back; it’s a lack of ideas and skills that help us to do things differently.

Over the years in change management, I’ve learned this: real growth takes awareness, courage, and small daily actions that slowly build the life we want to live - one step at the time to test and repeat what works for you until it becomes a habit.

I started Coulda Woulda to make that kind of growth simple, science-backed, and real - for leaders, for parents, for anyone ready to build a better life for themselves and everyone around them.

Get in touch with me

Have an idea for a collaboration or a challenge you’d like a fresh perspective on?

Send me a message.

I’d love to hear from you and explore how we can grow something meaningful together.